Don't just read a story.
Archer (MFA, MA) is a thought leader in the VR/AR/interactive storytelling space and founded Empathetic Media in 2015. He is a 2016 fellow at the Tow Center at Columbia University and was a Reynolds Journalism Institute Fellow (University of Missouri, 2014) and a Knight Journalism Fellow at Stanford University (2011).
With over 30 years experience in the biopharma sector, Mark has been involved in 20 new product launches across global and domestic marketing, management and strategy, progressing to global vice president level. He has worked at Sanofi, Roche, MSD and GSK and held senior management positions at IQVIA, Syneos and McCann. His work at EMH provides clients with strategic insights coupled with creative applications of VR/AR technology – to better engage stakeholders and deliver superior health outcomes.
Empathetic Media leverages cutting-edge technology to target the latest generation of story consumers. We believe that the combination of experiential, first-person storytelling approaches with virtual reality, 360 video, augmented reality and graphic journalism is the key to fostering empathy between storytellers and their subjects. We are a production studio specialized in developing custom storytelling and platform solutions for popular consumption of 3D immersive content. By combining editorial and technological expertise with a proprietary asset library, 3D scanning and story templates, we are able to produce high quality immersive experiences. From mobile to tablet to desktop to fully immersive virtual reality via the Oculus Rift headset, we will tailor the solution to suit you and your audience’s needs. We’re familiar with all the software to make it happen: Unity, HTML5, Maya, After Effects to name only a few. Each of our team members was selected for their industry-leading performance in their respective field and we have a proven track record with the leading global news brands like Washington Post, Magnum Foundation, Associated Press and Fusion.