Dan Archer, founder of Brooklyn-based Empathetic Media, which creates virtual reality content to enhance understanding of real-life events, said the technology is best suited for casual experiences that last about five minutes. This way, viewers can choose which parts of the story appeal the most and choose other entry points into the story.

“Simply put, it’s the difference between being in a room and being told where to look versus you choosing to explore the room on your own,” he explained.

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